Free Essays on Matchpaper

Matches: Made by an Illegal Alien Getting Paid a Dollar an Hour to Support His Family of 6 To a non-earth inhabitant, one might thinks it was a simple noisemaker. But upon closer inspection you would find that the puzzle like box opens and contains a very flammable material. The red coloration of the box might bring them to this conclusion or they may discover you can strike these sticks on the side and they combust. However I know it’s a box of matches, I know how the box opens and I know how to light them. The irony of the box is we humans store our flammable materials in flammable materials. Any Alien might think that funny, however and illegal alien probably wouldn’t care. All he cares about is making these match boxes so he can get his pay check and take care of his family. He might think its funny that the box says made in America, when in fact he knows the cardboard that they use to make the box is actually from China, the ink from Indonesia, and the matches from Mexico. It would make more sense to him if the box was in Spanish and read assemb led in America, or said globally produced. I would also like to point out the fact that the company that makes these boxes, Diamond Brands Incorporated clearly wasn’t thinking when they made the match striking design on the side. Diamond used a hexagon pattern when it would have made a little more sense for them to use a â€Å"Diamond† pattern. Are Americans really so stupid that they actually have to print, KEEP AWAY FROM CHILDREN, or is Diamond Brand Incorporated so worried that they will get sued if some small child gets a hold of these and sets his parents house on fire. If I was an outsider and had observed just how much Americans in particular love to sue any one or any company just because they were to stupid to put the matched in the cabinet where their kid couldn’t reach them, then I’d be pretty surprised. Well, what about 32 count printed on the front o... Free Essays on Matchpaper Free Essays on Matchpaper Matches: Made by an Illegal Alien Getting Paid a Dollar an Hour to Support His Family of 6 To a non-earth inhabitant, one might thinks it was a simple noisemaker. But upon closer inspection you would find that the puzzle like box opens and contains a very flammable material. The red coloration of the box might bring them to this conclusion or they may discover you can strike these sticks on the side and they combust. However I know it’s a box of matches, I know how the box opens and I know how to light them. The irony of the box is we humans store our flammable materials in flammable materials. Any Alien might think that funny, however and illegal alien probably wouldn’t care. All he cares about is making these match boxes so he can get his pay check and take care of his family. He might think its funny that the box says made in America, when in fact he knows the cardboard that they use to make the box is actually from China, the ink from Indonesia, and the matches from Mexico. It would make more sense to him if the box was in Spanish and read assemb led in America, or said globally produced. I would also like to point out the fact that the company that makes these boxes, Diamond Brands Incorporated clearly wasn’t thinking when they made the match striking design on the side. Diamond used a hexagon pattern when it would have made a little more sense for them to use a â€Å"Diamond† pattern. Are Americans really so stupid that they actually have to print, KEEP AWAY FROM CHILDREN, or is Diamond Brand Incorporated so worried that they will get sued if some small child gets a hold of these and sets his parents house on fire. If I was an outsider and had observed just how much Americans in particular love to sue any one or any company just because they were to stupid to put the matched in the cabinet where their kid couldn’t reach them, then I’d be pretty surprised. Well, what about 32 count printed on the front o...

Montgomery Bus Boycott Timeline

Montgomery Bus Boycott Timeline On December 1, 1955, Rosa Parks, a seamstress and secretary of the local NAACP, refused to give up her seat on the bus to a white man. As a result, Parks was arrested for violating a city law. Parks’ actions and subsequent arrest launched the Montgomery Bus Boycott, pushing Martin Luther King Jr. into the national spotlight. Background Jim Crow Era laws segregating African-Americans and whites in the South was a way of life and upheld by the Plessy v. Ferguson Supreme Court decision. Throughout southern states, African-Americans could not use the same public facilities as white residents. Private businesses reserved the right not to serve African-Americans. In Montgomery, whites were allowed to board the bus through the front doors. African-Americans, however, had to pay in the front and then go to the back of the bus to board. It was not uncommon for a bus driver to pull off before an African-American passenger could board through the back. Whites were able to take seats in the front while African-Americans had to sit in the back. It was at the discretion of the bus driver to identify where the â€Å"colored section† was located. It is also important to remember that African-Americans could not even sit in the same row as whites. So if a white person boarded, there were no free seats, an entire row of African-American passengers would have to stand so that the white passenger could sit. Montgomery Bus Boycott Timeline 1954 Professor Joann Robinson, president of the Women’s Political Council (WPC), meets with Montgomery city officials to discuss changes to the bus system- namely segregation. 1955 March On March 2, Claudette Colvin, a fifteen-year-old girl from Montgomery, is arrested for refusing to allow a white passenger to sit in her seat. Colvin is charged with assault, disorderly conduct, and violating segregation laws. Throughout the month of March, local African-American leaders meet with Montgomery city administrators concerning segregated buses. local NAACP president E.D. Nixon, Martin Luther King Jr., and Rosa Parks are present at the meeting. However, Colvin’s arrest does not ignite anger in the African-American community and a boycott plan is not devised. October On October 21, Eighteen-year-old Mary Louise Smith is arrested for not giving up her seat to a white bus rider. December On December 1, Rosa Parks is arrested for not allowing a white man to sit in her seat on the bus. The WPC launches a one-day bus boycott on December 2. Robinson also creates and distributes flyers throughout Montgomery’s African-American community concerning Parks’ case and a call to action: boycott the bus system of December 5. On December 5, the boycott was held and almost all members of Montgomery’s  African-American community participate. Robinson reached out to Martin Luther King, Jr. and Ralph Abernathy, pastors at two of the largest African-American churches in Montgomery. The Montgomery Improvement Association (MIA) is established and King is elected president. The organization also votes to extend the boycott. By December 8, the MIA presented a formal list of demands to Montgomery city officials. Local officials refuse to desegregate buses. On December 13, the MIA creates a carpooling system for African-American residents participating in the boycott. 1956 January King’s home is bombed on January 30. The following day, E.D. Dixon’s home is also bombed. February   On February 21, more than 80 leaders of the boycott are indicted as a result of Alabama’s anti-conspiracy laws. March King is indicted as the boycott’s leader on March 19. He is ordered to pay $500 or serve 386 days in jail. June   Bus segregation is ruled unconstitutional by a federal district court on June 5. November   By November 13, the Supreme Court upheld the district court’s ruling and struck down laws legalizing racial segregation on buses. However, the MIA will not end the boycott until the desegregation of buses was officially enacted. December   On December 20, the Supreme Court’s injunction against public buses is delivered to Montgomery city officials. The following day, December 21, Montgomery public buses are desegregated and the MIA ends its boycott. Aftermath In history books, it is often argued that the Montgomery Bus Boycott placed King in the national spotlight and launched the modern Civil Rights Movement. Yet how much do we know about Montgomery after the boycott? Two days after the desegregation of bus seating, a shot was fired into the front door of King’s home. The following day, a group of white men assaulted an African-American teenager exiting a bus. Soon after, two buses were fired at by snipers, shooting a pregnant woman in both of her legs. By January 1957, five African-American churches were bombed as was the home of Robert S. Graetz, who had sided with the MIA. As a result of the violence,  city officials suspended bus service for several weeks. Later that year, Parks, who had launched the boycott, left the city permanently for Detroit.

Competing by Strategic Management in Hong Kong Telecommunication Dissertation

Competing by Strategic Management in Hong Kong Telecommunication - Dissertation Example To test whether or not the ten identified factos (i.e. network quality, network coverage, market price, product and service quality, ease of using, compatibility with other network software, compatibility with other network hardware, traditional mobile function, function of the internet charting tools, and Hutchison Telecom’s licence to sell Apple iPhoneTM) could help improve the competitive advantages of Hutchison Telecom, this study conducted an online survey study through SurveyMonkey. Based on the importance-performance analysis, the company should make its 3G mobile services more compatible with other network software and hardware, establish wider network coverage and improve the market price of its 3G mobile services. Aside from market expansion and continuous investment on R&D, the company should also maintain its business alliances with Apple Inc. Table of Contents Executive Summary †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â ‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦.... 2 Table of Contents †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦..†¦Ã¢â‚¬ ¦ 3 I. ... Scope and Limitations †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 12 II. Literature Review †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.†¦Ã¢â‚¬ ¦. 15 a. Market Structure and General Overview of Hong Kong Telecommunication Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 15 b. Telecommunication Services Available in Hong Kong †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 17 b.1 Mobile Services (MS) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 18 c. Industry Analysis of Hong Kong Telecommunication Industry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 c.1 Porter’s Five Forces Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 19 c.1.1 Threat of Entry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 20 c.1.2 Threat of Substitu tion †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 22 c.1.3 Bargaining Power of Suppliers †¦. 24 c.1.4 Bargaining Power of Buyers †¦Ã¢â‚¬ ¦.. 26 c.1.5 Competitive Rivalry †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 29 d. History and Corporate Background of Hutchison Telecommunications International Limited (HTIL), Hutchison Telecommunications (Hong Kong) Limited (HTHK), and Hutchison Global Communication Limited (HGC) †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 31 e. Business Performance of Hutchison Telecom †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 33 f. Internal and External Environment of Hutchison Telecom †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 f.1 SWOT Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 34 f.1.1 Strength †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 35 f.1.2 Weaknesses †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 37 f.1.3 Opportunities †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 39 f.1.4 Threat †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 39 f.2 PESTLE Analysis †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦.. 42 f.2.1 Political Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 43 f.2.2 Economic Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 45 f.2.3 Social Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ 47 f.2.4 Technological Issues †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. 48 f.2.5 Legal

Company selection Paper Week 1 Essay Example | Topics and Well Written Essays - 500 words

Company selection Paper Week 1 - Essay Example All its numbers must be in order and to provide all the necessary information about important accounting issues the company in its annual report includes a managerial discussion and analysis session. In the 2006 annual report the company referred to deferred income tax assets as an important subject matter. Deferred income tax assets are the recognition of excess taxes paid above the tax liability (Petretto, 2004). In many jurisdictions companies that have an annual loss in their income statement can obtain a tax benefit that deducts the tax liability; this also creates a deferred income tax asset. In the company’s MD&A for 2006 Pet Smart explains its method for recognizing deferred tax assets. The company establishes deferred income tax assets or liabilities for the temporary differences between the financial reporting utilizing the expected tax rates to guide the company in creating an accurate estimate (Annual Report, 2006). The company also establishes an allowance for deferred taxes in case their estimates are inaccurate. The carry forward tax privileges the company obtain after a bad fiscal year are never offset since and are utilized whenever possible according to the generally accepted accounting principles. These types of accounting transaction are occurring in many different locations throughout North America and each of them are recording and tracked independently of each other according to the fiscal laws of the state. The company follows the law closely and if there is any change in particular state law regarding the issues of deferred taxes the company makes the necessary adjustments in the account to comply with the new laws or regulations. The company keeps close relationships with state and city tax authorities and in cases when company underestimates tax liabilities it immediately settles the income tax expense

Cradle to Cradle Essay Example for Free

Cradle to Cradle Essay In this book the authors and environmentalists William McDonough and Michael Braungart discuss how very un-eco friendly are the people that design our world, from our buildings to the products we use and consume. They talk about how our solutions for our environmental problems, such as recycling, are basically just a band-aid fix for broken bone. They discuss the negative effects that our daily lives have on our environment and offer some solutions of their own to help counteract the problem as much as possible, even the book Cradle to Cradle is printed on eco-friendly paper that does not use trees. In this book McDonough and Braungart urge its readers to take our environment into account and look for better solutions to our global environmental problems then the ones that we have been settling for for the last half-century. In this book McDonough and Braungart identify two major problems with the way that we live that negatively affects our environment. The first is the problem of throwing things away, because in fact when we throw things away, they do not just go away. The things that we throw out stay here on our Earth, soiling our precious and finite earth and affect its well-being. The second problem that they discuss the the harmful product that are used, which not only have negative impacts on our planet, but also on ourselves. In this book the authors urge us to learn from nature through bio-mimicry, an effort to design buildings like trees, cities like forests. They also challenge us to look at ants and the role they play in the world and their self-sustaining way of life and to learn from them. Ants are able to inhabit a diverse a range of environments, are able to hunt, scavenge, and grow their own food, build their homes, effectively handle their wastes, create powerful medicines, and produce biological and chemical weapons, all the while contributing to the health of the natural world. We live on this earth less-effectively than ants and should look to their way of living as a role model for how we as humans live on this earth. McDonough and Braungart offer some of their own suggestions for way that we can live effectively with the Earth in mind, such as rooftops covered with soil and plants that serve as natural insulation, non toxic dyes and fabrics, their current overhaul of Fords legendary River Rouge factory, and even the book itself, which is printed on a synthetic paper that does not use trees. While creating an ultimate solution to our environmental problem is a very involved and complicated ordeal, McDonough and Braungart do offer some simple solutions to help cut down on the harm we are causing our planet. One things that we can do is to cut out all chemicals and substances that are harmful and destructive both to humans as well as the environment. Also they discuss how we must abandon our current cradle to grave way of thinking and adopt a cradle to cradle way of thinking, meaning that we need to consider where the products and its packaging will end up after we are finished with it. When creating a product we need to begin to understand and think about where it will end up after the consumer is done with it. We must think about how our waste can be reused in order to cut back on unnecessary waste and contamination of our planet. McDonough and Braungart in this book urge us to start looking at our wasteful ways and see how it is harming our own selves as well as the environment and see that we must adopt a cradle to cradle way of thinking in order to save our planet and use the finite resources we have in a smart and truly eco friendly way. After reading this book I examined the wasteful way in which I live my own life, and when I think about how I live and times that by 6,973,738,433, it’s hard to fathom how much damage we must be doing to our planet. Our resource, clean air and precious earth are limited but humans are consumers and don’t consider much past our own immediate wants and needs. After reading this book I see how important it is to move away from cradle to grave thinking and truly take on a cradle to cradle way of thinking and see the long term effects of our consumerism. This book should be read by everyone because it gives a clear and simple way to see how we are living now, and then how we should be living in order to help save and protect the planet that we have been given.

Analysis of Gerrit van Honthorsts Painting, Musical Group on a Balcony

Analysis of Gerrit van Honthorst's Painting, Musical Group on a Balcony The Dutch painter Gerrit van Honthorst was known in Rome as Gherardo delle Notti (Gerard of the Night Scenes) for his striking use of a single light source to illuminate a dark scene. He was successful in bringing Caravaggio’s lighting techniques with him to the North, influencing many painters, including Rembrandt. But his painting â€Å"Musical Group on a Balcony† is a departure from his customarily dark depictions. This piece was the first Dutch illusionistic ceiling, which Honthorst painted for his own home in Utrecht. Honthorst’s use of perspective, bright yet simple composition, and lighthearted subject matter are representative of the pastoral life that many Renaissance artists celebrated. Seeing the painting mounted on the ceiling in The Getty instead of looking at it straight-on from a computer screen helped me to understand Honthorst’s accomplishment of perspective. Its position on the ceiling forces us to look up at it, and we have a sense of being removed from the jovial scene above us. We are reminded of Marlowe’s poem â€Å"The Passionate Shepherd to His Love,† as the speaker imagines himself and his lover removed from their immediate world, admiring a pastoral scene: â€Å"And we will sit upon the rocks,/ Seeing the shepherds feed their flocks.† The group high above us on the balcony could be the very â€Å"melodious birds† about which Marlowe’s shepherd speaks. Just as we are onlookers of the merry musical group, they look upon us as well, inviting us to join in their merry-making. A man stands with his arms around his lover, as though singing â€Å"Come live with me, and be my love.† The entire group seems to be saying t... ...nd to its earthly, pastoral feel. The Humanist movement encouraged the flourishing and the rediscovery of art, and the way many Renaissance artists chose to do this was to depict life in a bucolic, natural setting. The pastoral life was held up as an ideal and carefree living situation, and the musical group on the balcony fits this perfectly. The composition of the painting is very simple and light; not a lot is going on in this scene, characterizing the carefree country life. Honthorst’s delightful painting captures the essence of an ideal moment in the Renaissance life. Just as the speaker in Marlowe’s poem invites his lover to discover with him all the pleasures that a pastoral life can offer, the group on the balcony urges us to join them in their merry-making. Both entreaties are effective in evoking the sweet and simple music of a carefree life.

Cyber Crime and Targets

The internet has put the world literally at anyone’s fingertips with a vast quantity of information is a mouse-click away. Information that was once only available in obscure reference libraries or card catalogs can be accessed by everyone. Unfortunately the internet is an equal opportunity tool, and those with virtuous as well as nefarious intentions can use this open resource to further their efforts to levels heretofore unheard of. The internet is also soapbox for free speech that epitomizes the intentions of the founding fathers to allow everyone the same opportunity to have their opinions aired.There is a line that often blurs between legitimate and illegal behavior, when does harsh criticism become bullying, when does an expression of affection become harassment and how do the authorities differentiate between someone looking up an old classmate for rekindle a friendship and stalking a former girlfriend that spurned their overtures. The constitutional protections of free speech and requirements of specificity of regulations make the criminalization of inappropriate behavior.CAUSES OF CYBER – CRIMEThere are many reasons why cyber-criminals commit cyber-crime, chief among them are these three listed below:Cyber-crimes can be committed for the sake of recognition. This is basically committed by youngsters who want to be noticed and feel among the group of the big and tough guys in the society. They do not mean to hurt anyone in particular; they fall into the category of the Idealists; who just want to be in spotlight. Another cause of cyber-crime is to make quick money. This group is greed motivated and is career criminals, who tamper with data on the net or system especially, e-commerce, e-banking data information with the sole aim of committing fraud and swindling money off unsuspecting customers.Thirdly, cyber-crime can be committed to fight a cause one thinks he believes in; to cause threat and most often damages that affect the recipients adversely. This is the most dangerous of all the causes of cyber-crime. Those involve believe that they are fighting a just cause and so do not mind who or what they destroy in their quest to get their goals achieved. These are the cyber-terrorists.HOW TO ERADICATE CYBER – CRIMEResearch has shown that no law can be put in place to effectively eradicate the scourge of cyber-crime. Attempts have been made locally and internationally, but these laws still have shot-comings. What constitutes a crime in a country may not in another, so this has always made it easy for cyber criminals to go free after being caught.These challenges notwithstanding, governments should in the case of the idealists, fight them through education not law. It has been proven that they help big companies and government see security holes which career criminals or even cyber-terrorist could use to attack them in future. Most often, companies engage them as consultants to help them build solid security for t heir systems and data.â€Å"The Idealists often help the society: through their highly mediatised and individually harmless actions, they help important organizations to discover their high-tech security holes†¦.†# The enforcement of law on them can only trigger trouble, because they would not stop but would want to defy the law. â€Å" Moreover, if the goal of the cyber-crime legislation is to eradicate cyber-crime, it mint well eradicate instead a whole new culture, in education is a much better way to prevent their actions.Another means of eradicating cyber-crime is to harmonize international cooperation and law, this goes for the greed motivated and cyber-terrorists. They can not be fought by education, because they are already established criminals, so they can not behave. The only appropriate way to fight them  is by enacting new laws, harmonize international legislations and encourage coordination and cooperation between national law enforcement agencies.WHO AR E INVOLVED:Those involved in committing cyber-crimes are in three categories and they are: THE IDEALISTS (Teenager). They are usually not highly trained or skilful, but youngsters between the ages of 13 – 26 who seek social recognition. They want to be in the spotlight of the media. Their actions are globally damageable but individually negligible. â€Å"Like denying a lot of important e-commerce servers in February, 2000 is said to have caused high damages to these companies.†# Most often they attack systems with viruses they created; their actual harm to each individual is relatively negligible. By the age of 26 to 26 when they have matured and understood the weight of their actions, they lose interest and stop.THE GREED – MOTIVATED (Career Criminals).This type of cyber-criminals is dangerous because they are usually unscrupulous and are ready to commit any type of crime, as long as it brings money to them. â€Å"They started the child pornography often calle d cyber-pornography which englobes legal and illegal pornography on the internet.†# They are usually very smart and organized and they know how to escape the law enforcement agencies. These cyber-criminals are committing grievous crimes and damages and their unscrupulousness, particularly in child-pornography and cyber-gambling is a serious threat to the society.Example to show how serious a threat they pose to the society is â€Å"the victim of the European bank of Antigua are said to have lost more than $10million†# â€Å"†¦theft of valuable trade secrets: the source code of the popular micro-soft windows exploration system by a Russian based hacker could be extremely dangerous†¦ the hackers could use the code to break all firewalls and penetrated remotely every computer equipped with windows were confirmed. Another usage could be the selling of the code to competitors.†#THE CYBER – TERRORISTS. They are the newest and most dangerous group. Thei r primary motive is not just money but also a specific cause they defend. They usually engage in sending threat mails, destroying data stored in mainly government information systems just to score their point. The threat of cyber-terrorism can be compared to those of nuclear,  bacteriological or chemical weapon threats. This disheartening issue is that they have no state frontiers; can operate from any where in the world, and this makes it difficult for them to get caught. The most wanted cyber-terrorist is Osama Bin Laden who is said to â€Å"use steganography to hide secret messages within pictures, example, a picture of Aishwarya Rai hosted on the website could contain a hidden message to blow up a building.†# A surprising fact is that these hidden messages do not alter the shape, size or look of the original pictures in any way.HOW TO DETECT A CRIMINAL MAILA criminal mail is usually sent to networks with the aim of either corrupting the system or committing fraud. The w ay to detect such mails is by putting security measures in place which would detect criminal patterns in the network. News Story by Paul Roberts, of IDG News Service says that Unisys Suite has a system called the â€Å"Unisys Active Risk Monitoring System (ARMS) which helps banks and other organizations spot patterns of seemingly unrelated events that add up to criminal activity.†#Actimize Technology Ltd based in New York has developed technology that enables organizations to do complex data mining and analysis on stored information and transaction data without needing to copy it to a separate data warehouse. â€Å"The actimize software runs on the Microsoft Corp. Windows NT or Windows 2002 platform and can be developed on standard server hardware with either four to eight processors, Katz said.†#Eric J. Sinrod in his article ‘What’s Up With Government Data Mining’ states that the United States â€Å"Federal Government has been using data mining te chniques for various purposes, from attempting to improve service to trying to detect terrorists patterns and activities.†# The most effective way to detect criminal mails is to provide security gadgets, educate employees on how to use them, and to be at alert for such mails, above all, making sure no security holes is left unattended to.CONCLUSIONIt has been deduced from this study that reliance on terrestrial laws is still an untested approach despite progress being made in many countries, they still rely on standard terrestrial laws to prosecute cyber-crimes and these laws are archaic statutes that have been in existence before the coming of the cyberspace. Also weak penalties limit deterrence: countries with updated criminal statutes still have weak penalties on the criminal statutes; this cannot deter criminals from committing crimes that have large-scale economic and social effect on the society.Also a global patchwork of laws creates little certainty; little consensus e xist among countries regarding which crimes need to be legislated against. Self-protection remains the first line of defense and a model approach is needed by most countries; especially those in the developing world looking for a model to follow. They recognize the importance of outlawing malicious computer-related acts in a timely manner or in order to promote a secure environment for e-commerce.Cyber-crime with its complexities has proven difficult to combat due to its nature. Extending the rule of law into the cyberspace is a critical step towards creating a trustworthy environment for people and businesses. Since the provision of such laws to effectively deter cyber-crime is still a work in progress, it becomes necessary for individuals and corporate bodies to fashion out ways of providing security for their systems and data.To provide this self-protection, organizations should focus on implementing cyber-security plans addressing people, process and technology issues, more reso urces should be put in to educate employees of organizations on security practices, â€Å"develop thorough plans for handling sensitive data, records and transactions and incorporate robust security technology- -such as firewalls, anti-virus software, intrusion detection tools and authentication services.By way recommendations, these kinds of actions are suggested following the weak nature of global legal protection against cyber-crime:†¢Firms should secure their network information. When organization provides security for their networks, it becomes possible to enforce property rights laws and punishment for whoever interferes with their property.†¢Laws should apply to cyber-crime—National governments still are the major authority who can regulate criminal behavior in most places in the world. So a conscious effort by government to put laws in place to tackle cyber-crimes would be  quite necessary.†¢There should be a symbiotic relationship between the firms, government and civil society to strengthen legal frameworks for cyber-security. An act has to be crime in each jurisdiction before it can be prosecuted across a border. Nation must define cyber-crimes in similar manner, to enable them pass legislation that would fight cyber-crimes locally and internationally.

Industry Analysis of Hotel Industry, India

Business structure and processes INDUSTRY ANALYSIS FOR HOTEL INDUSTRY, INDIA Shruti Garg 2012H149223P Department of Management 16th November’ 2012 Submitted to Dr. Jyoti TABLE OF CONTENTS 1. Introduction 1. 1 Background of Hotel Industry 1. 2 Structure of Hotel Industry 1. 3 Mid Market Segment 1. 4 Budget Segment 1. 5 Heritage Hotels 1. 6 Others 2. 5 Major Players in Market 3. Profiles of some Major Players 3. 1. Indian Hotels Company 3. 2. ITC/Sheraton Group 3. 3 The Leela Group 3. 4 The EIH Ltd. (The Oberoi Group) 3. The Ashok Group 4. Porter’s Five Forces Model 4. 1 Introduction 4. 2 Bargaining power of Suppliers 4. 3 Bargaining power of Customers 4. 4 Threats of New Entrants 4. 5 Threats of Substitutes 4. 6 Competition Rivalry between Existing Players 5. SWOT Analysis 5. 1 Strengths 5. 2 Weaknesses 5. 3 Opportunities 5. 4 Threats 6. References 3 3 3 4 5 5 5 5 6 6 6 6 7 7 8 8 9 9 9 10 10 11 11 11 11 12 12 Shruti Garg 2012H149223P 2|Page INTRODUCTION BACKGROUND OF THE HOTEL INDUSTRY The Hotel Industry comprises a major part of the Tourism industry. Historically viewed as an industry providing a luxury service valuable to the economy only as a foreign exchange earner, the industry today contributes directly to employment (directly employing around 0. 15 million people), and indirectly facilitates tourism and commerce. Prior to the 1980s, the Indian hotel industry was a slow-growing industry, consisting primarily of relatively static, single-hotel companies. However, the Asiad, held in New Delhi in 1982, and the subsequent partial liberalization of the Indian economy generated tourism interest in India, with significant benefits accruing to the hotel and tourism sector, in terms of improved demand patterns. Growth in demand for hotels was particularly high during the early 1990s following the initiatives taken to liberalize the Indian economy in FY1991, as per the recommendations of the International Monetary Fund (IMF). The euphoria of the early 1990s prompted major chains, new entrants and international chains to chalk out ambitious capacity additions, especially in the metropolitan cities. However, most of these efforts were directed towards the business travelers and foreign clientele. In recent years, the hotels sector has grown at a faster rate than GDP. As a result, the share of hotels & restaurants in GDP at current prices has increased from 1. 2per cent in FY2000 to 1. 5per cent in FY2005. In constant (1999-2000) prices, the GDP from hotels and restaurants has increased from Rs. 222. 65 billion in FY2000 to Rs. 335. 49 billion in FY2005. As a result, the share of hotels and restaurants in total GDP at constant prices has increased from 1. 4per cent in FY2000 to 1. 40per cent in FY2005. 5 STRUCTURE OF THE INDUSTRY Hotels are an important component of the tourism product. They contribute in the overall tourism experience through the standards of facilities and services offered by them. With the aim of providing contemporary standards of facilities and services available in the hotels, the Ministry of Tourism has formulated a voluntary scheme for classification of o perational hotels which will be applicable to the following categories: ? Star Category Hotels: – 5 Star Deluxe, 5 Star, 4 Star, 3 Star, 2 Star & 1 Star ? Heritage Category Hotels: – Heritage Grand, Heritage Classic & Heritage Basic Shruti Garg 2012H149223P 3|Page MID-MARKET SEGMENT This segment comprises 3 and 4 star hotels, which cater to the average foreign and domestic leisure travelers. This segment also caters to the middle level business travelers since it offers most of the essential services of the luxury hotels without the high cost since the tax component of this segment is lower compared with the premium segment. BUDGET SEGMENT These comprise 1 and 2 star hotels referred to as ‘Budget Hotels’. These categories do not offer as many facilities as the other segments but provide inexpensive accommodation tithe highly price-conscious segment of the domestic and foreign leisure travelers. Shruti Garg 2012H149223P 4|Page HERITAGE HOTELS In the past four decades, certain architecturally distinctive properties such as palaces and Forts, built prior to 1950, have been converted into hotels. The Ministry of Tourism has classified these hotels as heritage hotels. OTHERS At any point in time, applications for classification are usually pending with the Ministry of Tourism because of which such properties remain unclassified. The number of hotel rooms pending classification has declined from historical 15-20per cent to 5per cent of the total rooms available in the recent past. 5 major players in market ? The Indian Hotels Company ? ITC/ Sheraton Corporation ? The Leela Group ? The EIH Ltd (The Oberoi Group) ? India Tourism Development Corporation (ITDC) / the Ashok Group Shruti Garg 2012H149223P 5|Page PROFILES of some major players in the Hotel Industry THE INDIAN HOTELS COMPANY The Indian hotels company and its subsidiaries are collectively known as Taj Hotels Resorts and Palaces, recognized as Asia’s largest and finest hotel company. Incorporated by the founder of the Tata Group, Jemsetji N Tata, the company opened its first property, The Taj Mahal Palace Hotel, Bombay in 1903. The Taj, a symbol of Indian hospitality, completed its centenary year in 2003. Taj Hotels and Resorts and Palaces comprises of 59 hotels at 40 locations across India with an additional 17 international hotels in the Maldives, Mauritius, Malaysia, UK, USA, Bhutan, Sri Lanka, Africa, the middle east and Australia. The company has had a long standing commitment to the continuous development of the Indian tourism and hospitality industry. From the 1970s through 1990s, the Taj played an important role in launching several of India’s key tourist destinations. Working in tandem with the Indian government, the Taj developed resorts and retreats while the government developed roads and railways to India's hidden treasures. ITC/ SHERATON CORPORATION ITC – Welcome group Hotels, Palaces and Resorts, is today one of India's finest hotel chains, with its distinctive logo of hands folded in the traditional â€Å"Namaste† is widely recognized as the ultimate in Indian hospitality. Each of the chain's hotels pays architectural tribute to ancient dynasties, which ruled India from time to time. The design concept and themes of these dynasties play an important part in their respective style and decor. With more and more hotels being added at strategic destinations, the group has joined hands with the Sheraton Corporation to strengthen its international marketing base. A successful marketing franchise for almost 25 years now, there are currently 10 ITC – Welcome group Sheraton hotels, and more in the pipeline. THE LEELA GROUP Founded in 1957 by Capt. C. P. Krishnan Nair, the Rs. 4. 5 billion Leela Group is engaged in the business of ready-made garments and luxury hotels and resorts. The Leela Kempinski, Mumbai and The Leela, Goa are two of the best hotels in India, and have also won Considerable international acclaim. For this to have been achieved in 12 short years is Nothing short of Shruti Garg 2012H149223P 6|Page remarkable. Recently in 2001 Capt. Nair fulfilled his longstanding dream of constructing a palace hotel in the garden city of Bangalore. The Leela Palace Kempinski, Bangalore is built in art deco style recreating the grandeur of The Mysore Maharajas Palace. It is set amidst 8 acres of landscaped garden and waterfalls. It is a palace with the heart of a modern hotel. Its 254Kovalam is Kerala’s largest resort, built on a rock face cradled between two wide sweeping Beaches with stunning view of the famous Kovalam coastline. THE EIH LTD (THE OBEROI GROUP) Asian elegance is the key to running hotels, if you ask EIH (better known as The Oberoi Group). The company owns and operates about 20 luxury hotels, about 10 mid-range hotels, and two inland cruises; The Oberoi Group operates primarily in India, but also in Australia, Egypt, Indonesia, Mauritius, and Saudi Arabia. Most of the company’s luxury properties bear the Oberoi banner. The company in 2004 joined forces with Hilton International to rebrand most of its mid-range hotels as Trident Hiltons (the former Oberoi Towers is now known as the Hilton Towers Mumbai). The Oberoi Group also operates luxury cruises of the Nile River and India’s Kerala region. INDIA TOURISM DEVELOPMENT CORPORATION (ITDC) / THE ASHOK GROUP India Tourism Development Corporation (ITDC) was established in 1966 as an autonomous public sector corporation, entrusted with the task of helping develop tourism infrastructure and promoting India as a tourist destination. The ITDC Ashok Group of hotel chains manages some of the best five star and luxury tour hotels in the Indian hospitality industry. The hotels run by the ITDC Ashok Group of hotel chains may be divided into different categories; these are elite hotels, comfort hotels and classic hotels. The ITDC Ashok Group of hotel chains manages 33hotels in 26 different tourist destinations all over India. The management of Ashoka Group believes in offering the best in the hospitality industry and the staff at each of the hotels run by the group is especially trained to be courteous and efficient. The Ashok Group of hotel chains boasts of running some of the best hotels in the Indian hotel industry. The hotels that are a part of the elite and classic category of the ITDC Ashok Group are the Ashok Hotel in New Delhi, the Kovalam Ashok Beach Resortin Kovalam, Kerala, the Agra Ashok in Agra, Hotel Jaipur Ashok in New Delhi and the Qutab Hotel in New Delhi. Most of the hotels managed by the ITDC Ashok Group have had the privilege of playing host to several international and national dignitaries. Shruti Garg 2012H149223P 7|Page PORTER’S FIVE FORCES MODEL INTRODUCTION Porter’s model is based on the insight that a corporate strategy should meet the opportunities and threats in the organization external environment. Especially, competitive strategy should base on and understanding of industry structures and the way they change. Porter has identified five competitive forces that shape every industry and every market. These forces determine the intensity of competition and hence the profitability and attractiveness of an industry. The objective of corporate strategy should be to modify these competitive forces in a way that improves the position of the organization. Porter’s model supports analysis of the driving forces in an industry. Based on the information derived from the Five Forces Analysis, management can decide how to influence or to exploit particular characteristics of their industry. Shruti Garg 2012H149223P 8|Page 1. BARGAINING POWER OF SUPPLIERS The term ‘suppliers' comprises all sources for inputs that are needed in order to provide goods or services. †¢ †¢ †¢ †¢ †¢ The high class hotels are operating by few hotel chains like-TAJ, EIH, ITC & THE LEELA PALACE so they have a control over the industry. There are no substitutes for spas and five star hotels. The hotels customers are fragmented, so they have to reduce their bargaining power to attract the customers. The Taj, ITC& Oberoi are having various rates and tariffs, because they are having their own brand image. The hotel chains are operating different services like Spas, Boatels, Resorts, City Centers, Heritage HOTELS, etc. 2. BARGAINING POWER OF CUSTOMERS Similarly, the bargaining power of customers determines how much customers can impose pressure on margins and volumes. ? ? ? ? The hotel industry is one of the most invested in its fixed assets. So they are trying to recover their amount quickly. The suppliers are providing better information about them to attract the customers’. Here the buyers are highly informed. If the hotel price changes are moderate, the Customers have low margins and are pricesensitive. Some unseasoned timings the hotels are offering discounts and incentives toreduce the bargaining power of buyers. 3. THREAT OF NEW ENTRANTS The competition in an industry will be the higher; the easier it is for other companies to enter this industry. In such a situation, new entrants could change major determinants of the market environment (e. g. market shares, prices, customer loyalty) at any time. There is always a latent pressure for reaction and adjustment for existing players in this industry. Shruti Garg 2012H149223P 9|Page †¢ †¢ ? ? ? The foreign hotel chains are tied up with Indian hotels to reduce the initial cost and using the latter’s brand name. Brand loyalty of customers like TAJ, ITC, and LEELA PALACE affects the new entrants. Access to raw materials and Distribution channels are controlled by Existing players like TAJ, ITC, and LEELA PALACE. The cost of land in India is high at 50% of total project cost as against 15% abroad. This acts as a major deterrent to the Indian hotel industry. In India the expenditure tax, luxury tax and sales tax inflate the hotel bill by over 30%. Effective tax in the South East Asian countries works out to only 4-5%. 4. THREAT OF SUBSTITUTES A threat from substitutes exists if there are alternative products with lower prices of better performance parameters for the same purpose. They could potentially attract a significant proportion of market volume and hence reduce the potential sales volume for existing players. This category also relates to complementary products. †¢ †¢ †¢ †¢ †¢ Brand loyalty of customers (TAJ, ITC, LEELA PALACE, etc,) is dominating the substitutes. The hotel relationship with customer and costs also the reasons to switching to substitutes. The price variation of same class hotel services from various brands is one of the reasons to choose a substitute. The present demand and supply of hotel rooms is one of the reasons to choose a substitute. More fixed cost and switching costs affects the business. 5. COMPETITIVE RIVALRY BETWEEN EXISTING PLAYERS This force describes the intensity of competition between existing players (companies) in an industry. High competitive pressure results in pressure on prices, margins, and hence, on profitability for every single company in the industry. †¢ †¢ The top competitors in hotel industry are having the same services like five star, spas, boatels and motels, heritage hotels and palaces. The healthy competition among the all players is helping to increase the industry growth. Intense in metro cities, slowly picking up in secondary cities. Shruti Garg 2012H149223P 10 | P a g e SWOT ANA LYSIS STRENGTHS †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ A very wide variety of hotels is present in the country. There are international players in the market such as Taj and Oberoi Chains A manpower cost in the Indian hotel industry is one of the lowest in the world. India offers a readymade tourist destination with the resources Natural and cultural diversity Demand-supply gap Government support Increase in the market share WEAKNESSES †¢ †¢ †¢ †¢ †¢ †¢ †¢ †¢ The cost of land in India is high at 50% of total project cost as against 15% abroad. The hotel industry in India is heavily staffed. High tax structure in the industry makes the industry worse off than its international. Only 97,000 hotel rooms are available in India today. Only limited value added services Poor support infrastructure Slow implementation Susceptible to political events. OPPORTUNITIES †¢ †¢ †¢ †¢ Demand between the national and the inbound tourists can be easily managed due to difference in the period of holidays. In the long-term the hotel industry in India has latent potential for growth. Unique experience in heritage hotels. Rising income. Open sky benefits. THREATS †¢ †¢ †¢ Guest houses replace th e hotels. Political turbulence in the area reduces tourist traffic and thus the business of the hotels Changing trends in the west demand similar changes in India 2012H149223P 11 | P a g e Shruti Garg †¢ †¢ †¢ †¢ The economic conditions of a country have a direct impact on the earnings in hotel industry. Lack of training man power in the hotel industry. Fluctuations in international tourist arrivals. Increasing competition REFERENCES ? ? Ministry of tourism website: http://tourism. gov. in/TourismDivision/ Ministry of tourism – Hotel classification guidelines : http://www. hrawi. com/hotelrestaurant/Guidelines_for_classification_of_Hotels. pdf ? ? ? ? ? Hotel pictures: http://www. hotel-pictures. net/ Taj: http://www. tajhotels. com/ ITC Hotels: http://www. itchotels. in/ The Leela: http://www. theleela. com/ ITDC group: http://www. theashokgroup. com/ Shruti Garg 2012H149223P 12 | P a g e

The Dance Class essays

The Dance Class essays Edgar Degas, a French painter and sculptor whose innovative composition, skillful drawing, and perceptive analysis of movement, makes himself one of the masters of modern art in the late nineteenth century. He was acknowledged as the master of drawing the human figure in motion. Degas worked in many mediums, preferring pastel to all others. He is perhaps best known for his paintings, drawings, and bronzes of ballerinas and of race horses. One of his known particular paintings done in oil, The Dance Class, was exhibited in 1876 at the second Impressionist exhibition. Reflecting the concern for the psychology of movement and expression and the harmony of line and continuity of contour set Edgar Degas apart from the other impressionist painters. The Dance Class, one of Degass greatest pieces of artwork, portrays a dance class conducted by the famous ballet master Jules Perrot. The work is generally thought to be a tribute to the teacher rather than a depiction of an actual dance class conducted by him. The scene is a careful arrangement of what seems to be a random collection of postures and poses. He depicts a rehearsal in which the dancers are on stage, resting or waiting to perform from an oblique angle of vision. One ballerina, who is the central focus of the composition, dances while the others are practicing around her, presumably waiting for their turns. Some adjust their costumes while others just sit or stand in various postures. The women in the background that are on the right are the dancers mothers who are chaperoning their young girls during the rehearsals. Like most of the dancers in Degass works, these ballerinas are not performing but rather doing their own thing. Each ballerina is doing somethin g different. These ballerinas in different poses and postures on different grounds also bring forth movement into the composition. Interesting as it is, the dancer performs a graceful arabes...

How to Get Into Politics - Tips and Recommendations

How to Get Into Politics - Tips and Recommendations There are lots of good ways to get into politics, but most are not easy and take time and plenty of effort. Often, its also about who you know and not necessarily what you know. Even after you figure out how to get into politics, you will likely find that it wont immediately pay enough money to be a career but instead a labor of love or civic duty, especially at the local level. Its a different story if youre running for Congress, where the salary is in the six figures.   Few people start their political careers at the federal level though- President Donald Trump is the rare exception- so lets begin with the assumption that youre considering a run for the town council, perhaps weighing whether to launch a campaign for elected office in your community. What do you need to know first? Here are some helpful tips for how to get into politics. 1. Volunteer for a Political Campaign Every political campaign- whether it be for your local school board on up to legislature or Congress- needs hard workers, the people who serve as the boots on the ground. If you want to get an idea of how politics really works, walk into any campaign headquarters and offer to help out. Youll likely be asked to do what appears to be menial work at first, things like helping to register new voters or making phone calls on behalf of a candidate. You might be handed a clipboard and a list of registered voters and told to go canvass the neighborhood. But if you do the job well, youll be given more responsibilities and a more visible role in the campaign. 2. Join the Party Getting into politics, in a lot of ways, really is about who you know, not what you know. And an easy way to get to know important people is to join or run for a seat on your local party committee, whether its the Republicans or Democrats or some third party. In many states these are elected positions, so youll need to get your name on the local ballot, which is a good learning process in and of itself. Precinct and ward leaders are the rank-and-file of any political party and are among the most important players in the political process. Their responsibilities include turning out the vote for the partys preferred candidates in primaries and general elections and screening potential candidates for local offices. 3. Contribute Money to Political Candidates Its no secret in politics that money buys access. In an ideal world that wouldnt be the case. But donors often have the ear of their favorite candidate. The more money they give the more access they get. And the more access they get the more influence they might have over policy. So what can you do? Contribute to a political candidate of your choice in the community. Even if you contribute just $20, the candidate will notice and make it a point to acknowledge your help in the campaign. Thats a good start. You can also start your own political action committee or super PAC to support candidates of your choice. 4. Pay Attention to Political News Before you get into politics, you ought to know what youre talking about and be able to hold an intelligent and thoughtful conversation about the issues. Read your local newspaper. Then read your statewide newspapers. Then read the national newspapers: The New York Times, The Washington Post, The Wall Street Journal,  The Los Angeles Times. Find good local bloggers. Stay current on the issues. If theres a particular problem in your town, think about solutions. 5. Start Local and Work Your Way Up Get involved in your community. Go to municipal meetings. Find out what the job is about. Network with activists. Find out what the issues are. Build coalitions dedicated to changing and improving your town. A good place to start is attending your weekly or monthly school board meetings. Public education and school funding are important issues in every community in the United States. Join the conversation. 6. Run for an Elected Office Start small. Run for a seat on your local school board or town council. As onetime U.S. House Speaker Tip ONeill famously said, All politics is local. Most politicians who go on to serve as governors, congressmen or president started their political careers at the local level. New Jersey Gov. Chris Christie, for example, started out as a freeholder, a county-level elected office. The same goes for Cory Booker, a rising star in the Democratic Party. Youll want to pick a team of advisers who will offer advice and stick by you through the process. And youll want to prepare yourself and your family for the intense new scrutiny youll be getting from the media, other candidates and campaign workers who perform opposition research on you.

Marketing Communication Master Assignment Example | Topics and Well Written Essays - 5000 words

Marketing Communication Master - Assignment Example A stable housing market and a stable growth in the industry and economy, usher in a stable requirement for the electrical, both brown and white goods in the market. The over all requirements in the market have been tending towards a growth that is both uniform and stable. Secondly, in UK audio visual products sell the maximum among all European countries. Research indicates that the hi-fi mini and micro systems have replaced the midi stacking systems in the audio visual industry (Geoffrey A Moore, Aug 1996). In addition to this, it also indicates that the future course of work is in the direction of micro systems and people will prefer these. In the audio-visual sector price has been the major consideration for most of the buyer decisions. However, the manufacturers tend to add value by providing additional features. Based on all these market situations, it is congenial to get into micro hi-fi systems and would be compatible with the existing product line of Microsoft's mp3 players. This should add value to the hi-fi systems already in place; will be a micro player and will be compatible with other Microsoft products already in the market. Marketing communication is based on the planning efforts taken in line with Paul Smith's(2003) SOSTAC structure (P R Smith & Jonathan Taylor, June 2004). Many corporations and businesses around the world make use of the SOSTAC structure to plan their marketing approach. In line with this paper, the plan and the approach for the launch will be based on SOSTAC. The SOS of the SOSTAC is conceptual or a visualization while the TAC is the action plan and implementation that would help to reach the SOS. Situational Analysis, Objectives, Strategies, Tactics, Action and then control make up the SOSTAC model of business planning. In line with this model, this paper will also address the situation in which the launch of the product is going to take place, including competitor information, their products and the markets that they are dominating in. Based on the competition information and on the information pertaining to the various requirements in the market, the objectives for the exercise are set. The strategies and tactics to reach these objectives and targets are then worked out, indicating the action plan for the same. This would help in achieving the targets that were originally set. Appropriate design of control is essential in order to ensure that the company meets its targets without fail. In general the steps of the SOSTAC model mean the following: S Situation Where are we now O Objectives Where do we want to go S Strategy How do we get there - Broad view T Tactics What tools do we use to implement the strategy A Action Detailed Action Plan for each tool / tactic C Control How do we track our progress and know when we have reached the goals (Business Services Agency, 2006). Situational Analysis Audio visual industry in UK has gone through major upheavals. However, the market in UK is more oriented towards listening to lots of audio for most part of the day. While Digital Audio Broadcasting is a major attraction for people who tune their radio in, the other is the tendency towards listening to audio replays. 90% of the UK population listens to 23 hours of music. This takes the form of either the radio or the pre-recorded music on CDs or mp3 memory recordings. Microsoft is